"HitFilm Express was about taking artists without a leg up in life and putting great tools in their hands." FXhome recently released an iOS app called CamTrackAR which builds upon this vision. "Our core values as a company have always been about access to creative expression," says CEO Josh Davies. In return, they get extra features at a discounted price and help support future development – all while supporting good causes. This pricing model allows users to choose if they want to pay for their software. Now, their users have a chance to give back and make a positive impact on the wider world through their support of FXhome’s free software.īack in January 2020, FXhome introduced a 'Pay-What-You-Want' model for the already-free VFX and video editing software HitFilm Express. By democratizing filmmaking and video creation, FXhome has become more like a community than just a software company. London, UK (March 15th, 2021) - FXhome has always been about making creative tools accessible to everyone, regardless of budget or skillset.
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